This brand is a culmination of my deep passion for dogs and a persistent curiousity about entrepreneurship and the business world. Like most pet parents, I am always looking for something new and innovative to share with my dog Max – and what better way to express our devotion and deep bond than by styling in twinning tees!! What began as a small creative experiment quickly grew into something bigger – The Paw Project!

But there is another reason this brand exists. While many of our pets are loved and cared for at home, millions of stray dogs in India are not as fortunate. A significant surge in the stray dog population has resulted in inhumane treatment being meted out to them. Thus, from the outset, I wanted this venture to do more than just create products. That is why, part of every purchase goes towards the sterilisation of stray dogs – carried out by the Welfare for Stray Dogs.

Behind the scenes, we also try to do things thoughtfully by working with organic fabrics and responsible suppliers.At its heart, this brand is about celebrating the joy pets bring into our lives and sharing unconditional mutual devotion, while simultaneously making sure a little bit of that love reaches the dogs who need it most!